Award Winning Best Selling Florida Author Yvonne Mason

My Books, writing tips and reviews

Even Though They Said It Couldn’t Be Done

Even though this article is a few years old it bears repeating. As an indie author I have faced rejections, put downs and other roadblocks. The reason is the “Big Six” as we indie’s like to call them do not want us out there. They have told us what we can read for years. They have rejected good authors because they could. When indie’s began to explode in the literary world, the Big Six tried to fight back. We stood our ground. We found ways to get our work and passion to the masses. Granted as with traditional authors where are some questionable books out there. However, that being said, we have endured and now we are making an impact on the reading public. The Big Six has become greedy and their authors suffer. For every book that is sold by the Big Six the author receives only .08 cents a book. Remember that book sells for at least 25.00 in hardback. That does not inlude downloads and paperback and audio. The publishing house is the one who makes the money. Not the author. As indies we have control. We control the pricing, the upcharge and all the aspects of the book. Granted it is more time consuming but the bottom line is much better.
So Remember this when you purchase a book. As indie’s we have to work three times as hard to get out there to make a third of the money. When you buy a book from an indie author you are not paying the house, you are paying the author.
So bottom line take a chance read an indie author. You will love them.

“In our ( January 2013 analysis, 58% of the Top 50 bestsellers were published by the big traditional publishers, and that figure has since declined to 38%. Conversely, 42% of the Top 50 bestsellers were published by indie authors or by Amazon’s own publishing imprints in January 2013, compared with 62% this past weekend.”

“In other words, what the big publishers have won in their latest round of contract “victories” over Amazon is the right to price themselves right off the bestseller list.” –, Kindle Store eBook Prices Are Rising … Or Are They?, October 5, 2015 by Steve Windwalker

October 8, 2015 Posted by | Books | , , , , | Leave a comment

Lack of the Feeling of Urgency

mardi gras (2) for Nook book for post card

When Fates Collide 3

Satan's Holiday and Welcome to Your Nightmare

Brilliant insanity by DEBI for Kindle

Dream Catcher new Cover for Kindle

The Pink Canary

The Pink Canary

A Voice From the Grave Audio Book

A Voice From the Grave Audio Book

the last rites front by debi

Tangled Minds

Tangled Minds

Pennies From Heavan

Pennies From Heavan

I know the title may have you scratching your head. However, all will become crystal clear as you read this blog.
For over seven years I published by books through a certain publisher. I decided it was time for a change so I embarked on a new journey with a new publisher- Dressing Your Book. It afforded new opportunities and more exposure.
Now comes the not so fun part. Several of my books we pulled from the original publisher after publishing them through Dressing Your Book, the reason at the time appeared logical. Why confuse the reader.
If appears that maybe that might not have been a good idea and it had nothing to do with the new publisher. It had to do with the fact that once the books were sent to the printer that is Lightening Source and they in turn uploaded them to Amazon there was a breakdown. Out of all of the books that Dressing Your Book republished, only four have been uploaded by Amazon to their site. Out of those four one still does not have the cover showing. Now this is a problem. The books have been pulled from the other publisher so the only paperback books that are available are through third parties and I do not get paid for those. Second the books that Amazon did have in stock are not gone and are not available so if a reader wants a paperback vs kindle they have to order through a third party. The bottom line is I am now losing sales which does not make me happy.

I am not saying that I am any more important than any other author- however, what I am saying is that in this day and age of technology there is no reason for it to take two months for my books to be uploaded on Amazon’s site complete with cover. The break down is this- there is no sense of urgency by the employees and there is no sense of pride in their work. If they are doing this to me imagine how many others are falling between the cracks – This is wrong on so many levels- As an Indie Author I have to fight twice as hard to make half the money that authors who are traditionally published make. That is because I am not published by one of the big six. I refuse to be considered less of an artist because I choose to be an indie author. I deserve- no I demand and command the same respect. I have fought for over forty years to be published. I have been rejected, laughed at and scorned because I dared to buck the system. I refuse to be treated as less than a respected author because Amazon employees are to lazy to make things urgent.

Bear in mind that a whole slew of books are being released by the big six the first of October. This is when they go all in for the silly season aka Christmas. I can guarantee that those books will be up and ready to rock and roll on that day. I too have product to offer for the silly season and I too deserve that same respect.

Amazon you wanted indie authors you begged for indie authors and now you want to treat us like we don’t belong. I think not!


September 1, 2014 Posted by | Rants | , , , , , | Leave a comment

I Just Have One Word – Seriously?!

Yesterday I read an article written by someone from Fortune- The Article was Titled

Amazon’s Knock-Off Problem (35 Shades of Grey, Anyone?)

Be careful when you select a bestseller to purchase on Amazon, where knock-offs are prevalent — copycats that come with Amazon’s stamp of approval–35-shades-of-grey–anyone–.html

The basis of the article was this- A couple of indie authors had written books with similar titles to books which had been written and published by “traditional houses.” One of the authors had used their initials and they were similar to another author who had been published by a traditional house.

The whining was caused because these two indie authors who had been published through Amazon’s create a space  were making money off their books  and the “traditional houses” were complaining that the titles and authors names were to close to their people and it was hurting their sales.

Seriously?! You people are becoming so paranoid that we as indie’s are breaking your precious glass ceiling that you have to stoop to something this silly. You are so pissed off at Amazon because of their kindle prices and the fact that you feel that your bottom line is being hurt that you are now resorting to attacking indie authors just because their titles and names are similar.

Right now there is another author out there who has the same name as I do. She writes poetry. People get us confused. How I have no idea, I write true crime, and crime fiction, but that being said, I am a big enough person not to attack her. Please people grow up!

For years indie’s have had to sit back and accept your rejection letters because your people didn’t like what we wrote, It was just not your thing- you dictated the trends and what people read. There were no choices. Well, guess what, those days are gone. We have come together and we are taking this ride. We determine what we want to publish how we want to publish it and what we want to charge. We are not dependent on you to do this for us. We don’t have to worry about making .08 a book after you have taken the rest.

Yes, we understand about overhead, that being – editors, designers, layout people, distributors, shipping cost, fat bonuses, huge buildings in New York with big rents, we get it. We also get the fact that, agents only pick those books they like to read, houses only print those books they like to read. Plus to add insult to injury they take that author’s book and rip it apart, their editors rewrite it to suit their taste (because they are to lazy to write a book themselves) and you design the cover. They author is out of the loop and then they get pennies on the dollar  in royalties. Not to mention they are charged back when books are returned from box stores.

Yes, Amazon has given indie’s an avenue of creating their work, the reason is simple you people wouldn’t. Welcome to the digital age.  What your article didn’t say is that  one can return  that book if  it was not the right one. Second one might become a reader of that author and it would really piss you off.

To add insult to injury this article called the books knock offs Really? that is the best you can come up with? Are you that small minded that you would make that kind of judgement without reading the book. One of them is a children’s book hardly the adult book that you said was copied.

No Simon and Schuster, Random House or any of the other “Traditional Houses out there we are not going away, we are only going to get bigger. We have a very large following and we are here to stay. You can either deal with it or not. We don’t care. Once that genie is out of the box it will not go back in. Treat your folks better and you won’t have a problem.

All I can say is get over yourself. Your reign of holding the door shut against us is over.


April 18, 2012 Posted by | Indie Authors | , , , , , , | 2 Comments

For Those of You Who Enjoy Podcast Well……

A Voice From the Grave

For those of you who enjoy podcast I now have one up. It includes excerpts from my books, as well as music from some of the best talent out there. You say you are on the move all the time, well Spreaker has an app for that. Just go to itunes and download it. You will be able to listen and get updates anytime or anyplace. Check it out:!/user/yvonnemason

I just posted a new excerpt from my book A Voice From the Grave.
It is not a book you will want to miss. You say you don’t have time to read, no problem it is also on audio so what are you waiting for run don’t walk go grab it today on Amazon or Brookforest Voices. And just as an afterthought, do you know someone who is disabled but has a kindle or maybe you have one and love listening to audio books, well A Voice from the Grave is on from Amazon. There is no reason not to order this wonderful Historical Fiction with a twist.

All of my books can also be found on Barnes and Noble Nook


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February 6, 2012 Posted by | Audio Books | , , , , , , , , , , , , | Leave a comment

As an Indie Author I have been doing this for Years!

As an indie author and others like me who have been snubbed by the traditional houses, their agents and promotion people I took my work to an entire new level on my own. I used the net as me friend, I published myself, posted on Kind and Nook Book my self and am now a best selling author. None of my books are in stores, I don’t have to go through Lightening Source or Baker and Taylor- I don’t have to prostitute my work in order for it to be bought and read.
I am in complete control of my cover, content, marketing, promotion and pricing. There is no one that can tell me how much to write, what to write, or what kind of cover – This is what traditional publishers have done to authors. They also determine when, where and how they are allowed to promote every event must go through them first.

So a word to those of you who read books, we indies are out there. We are not going anywhere- we are only going to get bigger and more exposure because we are in control.

Amazon Signs Up Authors, Writing Publishers Out of Deal
Published: October 16, 2011

SEATTLE — has taught readers that they do not need bookstores. Now it is encouraging writers to cast aside their publishers.
Enlarge This Image

Heather Ainsworth for The New York Times
Laurel Saville’s memoir about her mother was self-published at first. It is scheduled to be published by Amazon next month.

Amazon will publish 122 books this fall in an array of genres, in both physical and e-book form. It is a striking acceleration of the retailer’s fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers.

It has set up a flagship line run by a publishing veteran , Laurence Kirshbaum, to bring out brand-name fiction and nonfiction. It signed its first deal with the self-help author Tim Ferriss. Last week it announced a memoir by the actress and director Penny Marshall, for which it paid $800,000, a person with direct knowledge of the deal said.

Publishers say Amazon is aggressively wooing some of their top authors. And the company is gnawing away at the services that publishers, critics and agents used to provide.

Several large publishers declined to speak on the record about Amazon’s efforts. “Publishers are terrified and don’t know what to do,” said Dennis Loy Johnson of Melville House, who is known for speaking his mind.

“Everyone’s afraid of Amazon,” said Richard Curtis, a longtime agent who is also an e-book publisher. “If you’re a bookstore, Amazon has been in competition with you for some time. If you’re a publisher, one day you wake up and Amazon is competing with you too. And if you’re an agent, Amazon may be stealing your lunch because it is offering authors the opportunity to publish directly and cut you out.

“It’s an old strategy: divide and conquer,” Mr. Curtis said.

Amazon executives, interviewed at the company’s headquarters here, declined to say how many editors the company employed, or how many books it had under contract. But they played down Amazon’s power and said publishers were in love with their own demise.

“It’s always the end of the world,” said Russell Grandinetti, one of Amazon’s top executives. “You could set your watch on it arriving.”

He pointed out, though, that the landscape was in some ways changing for the first time since Gutenberg invented the modern book nearly 600 years ago. “The only really necessary people in the publishing process now are the writer and reader,” he said. “Everyone who stands between those two has both risk and opportunity.”

Amazon has started giving all authors, whether it publishes them or not, direct access to highly coveted Nielsen BookScan sales data , which records how many physical books they are selling in individual markets like Milwaukee or New Orleans. It is introducing the sort of one-on-one communication between authors and their fans that used to happen only on book tours. It made an obscure German historical novel a runaway best seller without a single professional reviewer weighing in.

Publishers caught a glimpse of a future they fear has no role for them late last month when Amazon introduced the Kindle Fire, a tablet for books and other media sold by Amazon. Jeffrey P. Bezos, the company’s chief executive, referred several times to Kindle as “an end-to-end service,” conjuring up a world in which Amazon develops, promotes and delivers the product.

For a sense of how rattled publishers are by Amazon’s foray into their business, consider the case of Kiana Davenport, a Hawaiian writer whose career abruptly derailed last month.

In 2010 Ms. Davenport signed with Riverhead Books, a division of Penguin, for “The Chinese Soldier’s Daughter,” a Civil War love story. She received a $20,000 advance for the book, which was supposed to come out next summer.

If writers have one message drilled into them these days, it is this: hustle yourself. So Ms. Davenport took off the shelf several award-winning short stories she had written 20 years ago and packaged them in an e-book, “Cannibal Nights,” available on Amazon.

When Penguin found out, it went “ballistic,” Ms. Davenport wrote on her blog, accusing her of breaking her contractual promise to avoid competing with it. It wanted “Cannibal Nights” removed from sale and all mentions of it deleted from the Internet.

Ms. Davenport refused, so Penguin canceled her novel and has said it will pursue legal action if she does not return the advance.
“They’re trying to set an example: If you self-publish and distribute with Amazon, you do so at your own risk,” said Jan Constantine, a lawyer with the Authors Guild who has represented Ms. Davenport.
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The writer knows her crime: “Sleeping with the enemy.” Penguin declined to comment.

If some writers are suffering collateral damage, others are benefiting from this new setup. Laurel Saville was locked out by the old system, when New York publishers were the gatekeepers. “I got lots and lots of praise but no takers,” said Ms. Saville, 48, a business writer who lives in Little Falls, N.Y.

Two years ago she decided to pay for the publication of her memoir about her mother’s descent from California beauty queen to street person to murder victim. She spent about $2,200, which yielded sales of 600 copies. Not horrible but far from earth-shaking.

Last fall, Ms. Saville paid $100 to be included in a Publishers Weekly list of self-published writers. The magazine ended up reviewing her memoir, giving it a mixed notice that nevertheless caught the attention of Amazon editors. They sent Ms. Saville an e-mail offering to republish the book. It got an editorial once-over, a new cover and a new title: “Unraveling Anne.” It will be published next month.

Ms. Saville did not get any money upfront, as she would have if a traditional publisher had picked up her memoir. In essence, Amazon has become her partner.

“I assume they want to make a lot of money off the book, which is encouraging to me,” said Ms. Saville, who negotiated her deal without an agent.

Her contract has a clause that forbids her from discussing the details, which is not traditional in publishing. The publicity plans for the book are also secret.

Can Amazon secretly create its own best sellers? “The Hangman’s Daughter” was an e-book hit. Amazon bought the rights to the historical novel by a first-time writer, Oliver Pötzsch, and had it translated from German. It has now sold 250,000 digital copies.

“The great and fascinating thing about Amazon’s publishing program is that there can be these grass-roots phenomena,” said Bruce Nichols of Houghton Mifflin Harcourt, which republished the novel this summer.

Ms. Saville no longer even contemplates a career with a traditional publisher. “They had their shot,” she said. She is now writing a novel. “My hope is Amazon will think it’s wonderful and we’ll go happily off into the publishing sunset,” she said.

This article has been revised to reflect the following correction:

Correction: October 17, 2011

Because of an editing error, an earlier version of this article misstated Penguin’s actions regarding Ms. Davenport. The company has threatened to pursue legal action, but has not filed suit.

A version of this article appeared in print on October 17, 2011, on page A1 of the New York edition with the headline:

Amazon Signing Up Authors, Writing Publishers Out of Deal.

October 18, 2011 Posted by | Books | , , , , , | Leave a comment


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