Award Winning Best Selling Florida Author Yvonne Mason

My Books, writing tips and reviews

Need an Ad of Any Kind I have the Perfect Ad Person

If you need an ad of any kind I know the perfect ad man. He goes by the name of Odd Man he can be found on facebook at http://www.facebook.com/MWROddMan – He has his own radio show on the internet. You can read all about it on his page. He does the audio part and either myself of my marketing person Kelly Koch can do the video part. Kelly can be reached at dressingyourbook.com and on facebook at  http://www.facebook.com/kelly.j.koch Both of these guys are very reasonable and you will not be disappointed.

 

 

December 21, 2012 Posted by | Marketing | , , , , , , | Leave a comment

Getting Known in the Book World!

I get asked this question at every event I attend, every time I do a public speaking gig and when I am out in public and people find out who I am. They all say “How did you get out there?”

Well as Rick Ricardo said to Lucy, “Let me splain.”

In order for people to know about my books they must first know about me. Yes, I know before all of you go all postal on me with comments like “But I am a very private person, I am shy, I can’t talk about myself, I don’t know how to talk about myself, I don’t know what to say, there is nothing outstanding about me, I am afraid(that is my all time favorite), just sit back and pay attention for a few minutes.

I am basically not only a very shy person, I am also a private person. I spent many years not believing there was anything worthwhile that anyone would be interested in. I knew I could write and I knew I did it well. I also knew that in order to sell my work I had to sell myself.

I had to take a close and honest look at who I was warts and all. I had to allow others to see my strengths and weaknesses. I had to be able to stand outside of the herd and let my own light shine above the Frey. Was it easy? No it was not. Did it take courage? Yes it did. Was it worth it? You betcha!

When I hear the above statements I more often than not reply “Just how serious are you? Just how bad do you want your work out there?”
This is what separates the men from the boys so to speak. This is what tells me who is really willing to do what ever it takes to get their work out to the public.

No one on this earth can sell your work like you the author. No one knows you better than you know yourself, even if you lie to yourself. You still know yourself better than anyone else. Only you can sell yourself. That is one of the many reasons I don’t go agents, publicist or PR people. I am just one of many they work with and they only scratch the surface. If I am in the mood to wear something unique I can. I am not afraid to step outside of the box, the reason, people will remember me. They might not remember all the titles to my books but they will remember the name.

Do I have down days and days that are filled with self doubt, sure I do. But I only allow it in for just a second before I push it aside and go at it again. I am unique, there is only one of me and I am the only one who writes like I do. Therefore I put something special out there.

So unless you are truly willing to put yourself out there and willing to do what it takes to make your name known – then you are basically wasting your talent and your craft. Being an author is like a marriage- it is work- like a marriage it will not grow or blossom without sacrifice and hard work. It will not work without honesty within yourself and those you come in contact with.

So Getting back to the question – How to get known in the Book World. Answer – Market yourself first. Find your niche- be unique- don’t follow the herd. Stand out from the herd. The rest will come

Wore this to a Networkers Luncheon in Vero Beach

November 4, 2011 Posted by | yvonne mason | , , , , , | Leave a comment

Yes I Can Write Something Beside Murder and Mayhem….

When Fates Collide and When Fates Collide Mardi Gras Bound

For those of you who have asked me two questions, Why don’t you write comedy and why don’t you write about bounty hunting since you are one. Well, the answer is here. I have don’t both with help from a fellow author and wonderful friend Andrea Dean Van Scoyoc.

We started a series last year titled When Fates Collide. The story line involves two of the most unlikely characters to ever slam into each other. Meet Alex Morgan- a no nonsense Bounty Hunter who has to constantly prove her ability in this male dominated world. She has no sense of humor- she only sees the jumper and her pick up. She has seen it all and heard it all. She always gets her man no matter what she has to do. Until she meets Hope Harrington.

Hope Harrington the name of Alex’s latest jumper master of disguises- can be anyone at anytime and uses aliases like a second skin. Alex finds Hope in a goth bar in Ybor City, slams her jumper to the ground and after handcuffing this person finds out that she is not who she was supposed to by.

Hope Harrington- the real one is a mousy secretary who finds her inner self trolling the goth bars in ybor city. Her life has been boring to say the least- She has a dead end job, no social life, and lives alone. She hates confrontation and she really hates Alex who has just humiliated her in front of her few friends. But she hates the person who stole her name even more. Against Alex’s better judgement she allows Hope to help her catch her jumper. The chase takes them from Ybor City to Key West in the middle of Fantasy Fest. The jumper changing faces like clothes.
Much to Alex’s chagrin Hope proves that she can hold her own and comes up with creative and unique ways of catching the jumper. Along the way the two unlikely pair encounter some of the people who have helped Alex on other jobs and Hope is not overly excited about them.

The second in the series which has just been released is titled When Fates Collide Mardi Gras Bound. Alex is on her way to New Orleans for a fun filled two weeks of Mardi Gras fun when she gets the call. A jumper has headed from Tampa to New Orleans. Her name is Marie Laveau. Alex is not happy. Hope is even less happy. She was looking forward to visiting a city she has never been to before. She is even less happy when she meets Alex’s contacts in the Big Easy.
The dialogue is written in fist person by both of the main characters. The back and forth will keep the reader laughing until they either cry or wet their pants. Alex with her sarcastic wit- Hope with her total disbelief that someone as smart as Alex is involved with the shady characters in her life. Hope teaches Alex and Alex along with her misfits teach Hope and in the end they get their man or woman.

Part of the dialogue borders on the vein of a Abbott and Costello routine. Throw in a few oddball characters and you have the makings of a comedy to beat all comedies. These two books are a must read simply for a belly laugh. Right now until Christmas both books are being offered on my online bookstore for 20.00 check out http://thebookattic.ecrater.com

October 31, 2011 Posted by | Andrea Dean Van Scoyoc and Yvonne Mason | , , , , , , , , , , , , , , | Leave a comment

A New Offering for Those of You Who Buy My Books

Gift Certificates

For those of you who have no clue what that special person likes to read, but you know they would interested in my books I am now offering Gift Certificates. They are available on my online store at http://thebookattic.ecrater.com they come in $20.00, $40.00 and $50.00 prices. IF you need a different price you can let me know and I can set it up on the store site.
This is just another way for my readers and potential readers to be able to get my books easily. These little ditties make great stocking stuffers and the books when they are received will be signed by me.

It is getting that time of year when we run around all over town looking for that perfect gift. Let this year be different. Go to my online store and order books, or gift certificates for that special someone.

As a reminder all of my books can also be ordered on Lulu.com – Amazon Kindle and Nook book, some of them can be ordered on Amazon. But why would you not want a signed copy?

October 27, 2011 Posted by | Books | , , , , , , , , , , , , , , , , , , | Leave a comment

The Christmas Present Quandry

Every year there is someone on your Christmas list that you have no clue what to buy them. Every year you wonder through the stores, the mail order catalogs and the online stores scratching your head and mumbling to yourself wondering what you are going to get the person who has everything. Well, this year, fear not, your problem is solved. This is the year books are vogue. This is the year that books can be read on some many devices. This is year you can be a hero.
There are so many indie authors out there who have books just begging to be read, wonderful authors who write everything from inspiration to romance, to murder mystery to vampires to you name it – it is out there.
With so many of our favorite traditional authors dying off isn’t it time to try something new? Isn’t it time to try and indie author.
For those of you who have no clue what an Indie author is – indulge me a moment of your time. We are those authors who have chosen to publish and market our own work. We are those authors who are tired of being rejected by traditional agents and publishers who think our voice is not good enough. We are those authors who believe that what we have to offer is just as good if not better. We are not hampered by conditions set by traditional publishers. We don’t have to sell our soul in order to be published. WE have control of our book, our cover and our marketing. We can do what we want to – go to any event we want to and sign what we want to. We don’t have our books slashed to pieces by some unknown entity just because they want a certain word count. We write what we want to when we want to. We don’t have to mass produce dribble just because of a contract. We can take our time and produce quality work and a great story.
So that being said, back to Christmas. You don’t have to leave the comfort of your home. You can order our books from places like, Lulu.com, amazon.com, Barnes and noble and yes even nookbook and amazon kindle. Some of us even have our own online bookstores, such as http://thebookattic.ecrater.com
We can be found on facebook and other places. All you have to do is contact us and we are more than happy to respond. We don’t respond through an agent or other entity. When you hear from us it is real. If you want the book personally autographed to a loved one we do that to.
I am working on gift certificates so that your purchases can be made easier. I take credit cards at all my events.
We are the up and coming thing in books. Give us a try, I know you will like us. Check out http://yvonnemason.wordpress.com you will see many book reviews – these books are all written by indie authors.
Give something different for Christmas this year- give a book by an indie author.
Support free enterprise.

October 26, 2011 Posted by | Books | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

As an Indie Author I have been doing this for Years!

As an indie author and others like me who have been snubbed by the traditional houses, their agents and promotion people I took my work to an entire new level on my own. I used the net as me friend, I published myself, posted on Kind and Nook Book my self and am now a best selling author. None of my books are in stores, I don’t have to go through Lightening Source or Baker and Taylor- I don’t have to prostitute my work in order for it to be bought and read.
I am in complete control of my cover, content, marketing, promotion and pricing. There is no one that can tell me how much to write, what to write, or what kind of cover – This is what traditional publishers have done to authors. They also determine when, where and how they are allowed to promote every event must go through them first.

So a word to those of you who read books, we indies are out there. We are not going anywhere- we are only going to get bigger and more exposure because we are in control.

Amazon Signs Up Authors, Writing Publishers Out of Deal
By DAVID STREITFELD
Published: October 16, 2011

SEATTLE — Amazon.com has taught readers that they do not need bookstores. Now it is encouraging writers to cast aside their publishers.
Enlarge This Image

Heather Ainsworth for The New York Times
Laurel Saville’s memoir about her mother was self-published at first. It is scheduled to be published by Amazon next month.

Amazon will publish 122 books this fall in an array of genres, in both physical and e-book form. It is a striking acceleration of the retailer’s fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers.

It has set up a flagship line run by a publishing veteran , Laurence Kirshbaum, to bring out brand-name fiction and nonfiction. It signed its first deal with the self-help author Tim Ferriss. Last week it announced a memoir by the actress and director Penny Marshall, for which it paid $800,000, a person with direct knowledge of the deal said.

Publishers say Amazon is aggressively wooing some of their top authors. And the company is gnawing away at the services that publishers, critics and agents used to provide.

Several large publishers declined to speak on the record about Amazon’s efforts. “Publishers are terrified and don’t know what to do,” said Dennis Loy Johnson of Melville House, who is known for speaking his mind.

“Everyone’s afraid of Amazon,” said Richard Curtis, a longtime agent who is also an e-book publisher. “If you’re a bookstore, Amazon has been in competition with you for some time. If you’re a publisher, one day you wake up and Amazon is competing with you too. And if you’re an agent, Amazon may be stealing your lunch because it is offering authors the opportunity to publish directly and cut you out.

“It’s an old strategy: divide and conquer,” Mr. Curtis said.

Amazon executives, interviewed at the company’s headquarters here, declined to say how many editors the company employed, or how many books it had under contract. But they played down Amazon’s power and said publishers were in love with their own demise.

“It’s always the end of the world,” said Russell Grandinetti, one of Amazon’s top executives. “You could set your watch on it arriving.”

He pointed out, though, that the landscape was in some ways changing for the first time since Gutenberg invented the modern book nearly 600 years ago. “The only really necessary people in the publishing process now are the writer and reader,” he said. “Everyone who stands between those two has both risk and opportunity.”

Amazon has started giving all authors, whether it publishes them or not, direct access to highly coveted Nielsen BookScan sales data , which records how many physical books they are selling in individual markets like Milwaukee or New Orleans. It is introducing the sort of one-on-one communication between authors and their fans that used to happen only on book tours. It made an obscure German historical novel a runaway best seller without a single professional reviewer weighing in.

Publishers caught a glimpse of a future they fear has no role for them late last month when Amazon introduced the Kindle Fire, a tablet for books and other media sold by Amazon. Jeffrey P. Bezos, the company’s chief executive, referred several times to Kindle as “an end-to-end service,” conjuring up a world in which Amazon develops, promotes and delivers the product.

For a sense of how rattled publishers are by Amazon’s foray into their business, consider the case of Kiana Davenport, a Hawaiian writer whose career abruptly derailed last month.

In 2010 Ms. Davenport signed with Riverhead Books, a division of Penguin, for “The Chinese Soldier’s Daughter,” a Civil War love story. She received a $20,000 advance for the book, which was supposed to come out next summer.

If writers have one message drilled into them these days, it is this: hustle yourself. So Ms. Davenport took off the shelf several award-winning short stories she had written 20 years ago and packaged them in an e-book, “Cannibal Nights,” available on Amazon.

When Penguin found out, it went “ballistic,” Ms. Davenport wrote on her blog, accusing her of breaking her contractual promise to avoid competing with it. It wanted “Cannibal Nights” removed from sale and all mentions of it deleted from the Internet.

Ms. Davenport refused, so Penguin canceled her novel and has said it will pursue legal action if she does not return the advance.
“They’re trying to set an example: If you self-publish and distribute with Amazon, you do so at your own risk,” said Jan Constantine, a lawyer with the Authors Guild who has represented Ms. Davenport.
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The writer knows her crime: “Sleeping with the enemy.” Penguin declined to comment.

If some writers are suffering collateral damage, others are benefiting from this new setup. Laurel Saville was locked out by the old system, when New York publishers were the gatekeepers. “I got lots and lots of praise but no takers,” said Ms. Saville, 48, a business writer who lives in Little Falls, N.Y.

Two years ago she decided to pay for the publication of her memoir about her mother’s descent from California beauty queen to street person to murder victim. She spent about $2,200, which yielded sales of 600 copies. Not horrible but far from earth-shaking.

Last fall, Ms. Saville paid $100 to be included in a Publishers Weekly list of self-published writers. The magazine ended up reviewing her memoir, giving it a mixed notice that nevertheless caught the attention of Amazon editors. They sent Ms. Saville an e-mail offering to republish the book. It got an editorial once-over, a new cover and a new title: “Unraveling Anne.” It will be published next month.

Ms. Saville did not get any money upfront, as she would have if a traditional publisher had picked up her memoir. In essence, Amazon has become her partner.

“I assume they want to make a lot of money off the book, which is encouraging to me,” said Ms. Saville, who negotiated her deal without an agent.

Her contract has a clause that forbids her from discussing the details, which is not traditional in publishing. The publicity plans for the book are also secret.

Can Amazon secretly create its own best sellers? “The Hangman’s Daughter” was an e-book hit. Amazon bought the rights to the historical novel by a first-time writer, Oliver Pötzsch, and had it translated from German. It has now sold 250,000 digital copies.

“The great and fascinating thing about Amazon’s publishing program is that there can be these grass-roots phenomena,” said Bruce Nichols of Houghton Mifflin Harcourt, which republished the novel this summer.

Ms. Saville no longer even contemplates a career with a traditional publisher. “They had their shot,” she said. She is now writing a novel. “My hope is Amazon will think it’s wonderful and we’ll go happily off into the publishing sunset,” she said.

This article has been revised to reflect the following correction:

Correction: October 17, 2011

Because of an editing error, an earlier version of this article misstated Penguin’s actions regarding Ms. Davenport. The company has threatened to pursue legal action, but has not filed suit.

A version of this article appeared in print on October 17, 2011, on page A1 of the New York edition with the headline:

Amazon Signing Up Authors, Writing Publishers Out of Deal.http://www.nytimes.com/2011/10/17/technology/amazon-rewrites-the-rules-of-book-publishing.html?pagewanted=2&_r=1&partner=rss&emc=rss

October 18, 2011 Posted by | Books | , , , , , | Leave a comment

Places to Find All of My Books

The Last Rites

This is the latest release

As an Indie author, that is one who is not published by a vanity press or a traditional publisher, none of my books are sold in what we call box stores. That is brick and mortor stores. The reason is they buy all of their books from Lightening source or Baker and Taylor on consignment. They shelve the books for 30 days then pack them all up and send them back to the distributor. The author is paid in advance the royality for that sale. When the books go back the author is charged back that royality and has to give the money back.
As an independant author I have no distributor. I am the distributor as well as the marketing and PR person. I control my destiny. So all of my books are sold online. Which is not a bad thing. They are best sellers.
For those of you who have been reading my books for years you know where to find them. But for all of you newbies, there are so many places to find my books.
You cand find them at Lulu.com both as a paperback and download on Amazon.com as well as Amazon Kindle. You can also now find them on Barnes and Noble Nook Book. Yes, boys and girls they are available on Nook. All of my books can be read on any electronic equipment you have from iphone to ipad to computer to kindle and nook. Unlike many authors I believe the reader should be in control of how he wants to read his book.
The best part of being an independent author is that if you the reader want a signed copy you don’t have to wait until I have a signing. You can order one anytime you want to at my online bookstore at http://thebookattic.ecrater.com When you order your book, you receive a thank you note as well as other goodies. It is just my way of saying thank you for being a reader.
Subscribe to my blog because it is a way of staying up dated on my latest news and appearances.
I have just released my second true crime novel and am currently working on two new books. One I am co-aurthoring with my friend and fellow author Andrea Dean Van Scoyoc it is the second in the Harrington and Morgan Series.
I am also working on another historical novel. This one is about Jean Laffite one of the last Pirates. The history is real the story is fiction. I am including a bit of a twist simply because it makes it more fun.
Think Voodoo Queen.
So subscribe and enjoy the ride.

August 27, 2011 Posted by | yvonne mason | , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Jupiter Library Workshop

36 folks at my workshop at Jupiter Library

On Tuesday November 17th I conducted at writers and marketing workshop at Jupiter Library in Jupiter Florida. There were 36 people in attendence. It was amazing. The audience asked well thought out questions. They were very interested in the marketing aspect for indie authors. They were amazed at the power we now have as indie authors.
Some of them have not yet published but when they left they were excited about putting fingers to keyboards and pen to paper. They were ready to let their stories out. I am planning another workshop sometime after the first of the year. I am currently looking for a venue. If you are interested please let me know

November 18, 2009 Posted by | Author, writing workshops, yvonne mason | , , , , | Leave a comment

Writers Workshop at Jupiter Library Jupiter Florida November 17,2009

I will be in Jupiter Florida on November 17,2009 from 6:30-pm-8:30pm conductin a writers workshop. I will be talking about writing and marketing in the 21st century for indipendant writers. As indie’s we have an opprotunity that has never before been afforded to us. We have ways of publishing our works and marketing those works that until now has been closed to us.

    The key is dedication and hard work. I will be teaching how to market and where to get your works published. Come join me if you are interested in writing, have written and don’t know how to get published or what to do once you are published.

     This workshop is free and open to the public. You can either contact me at ysam51@yahoo.com or Jupiter Library for more information.

  I hope to see you there.

  Yvonne Mason 

 

November 2, 2009 Posted by | Author, writing workshops | , , , , , , | 3 Comments

   

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