Award Winning Best Selling Florida Author Yvonne Mason

My Books, writing tips and reviews

From The Association of Independent Authors

This is straight from Jackie Collins an author who has been published by Traditional Publishers for years. This just goes to show why Traditional Publishers are running scared. As the Prosecutor Said in Court “I rest my case, your Honor”

Jackie Collins: On My Decision to Self-Publish

Posted By AiA Administrator, Wednesday, April 25, 2012

Source: Jackie Collins

If you pay attention to book publishing news and blogs, then you probably already know I’ve decided to try my hand at self-publishing by re-writing and releasing a NEW version of my book The Bitch.

Little did I know when I gave an interview to Galleycat in February that the press would pick up the story so quickly! To date, from that one interview, there have been over 120,000 stories and articles posted online about that one decision.

As you might imagine, the buzz has set off a bit of a firestorm of comments, gossip, conspiracy theories and the like about my publishers and me.

  • “Did she get in a fight with her publishers?”
  • “Did they drop her from their roster?”
  • “Is she dropping them fromherroster?”
  • “Does this mean publishing is dead?”

So I’d like to take a moment to set the record straight.

First, I have fantastic relationships with my two publishers, Simon & Schuster UK and St. Martin’s Press US. No juicy story about a tiff or spat between us—we’re good. I’m currently writing my 29thbook “The Power Trip,” and it will be published by both companies, respectively.

But times are changing, and technology is changing, so I wanted to experiment with this growing trend of self-publishing.


I’ve been a published author for many years, and I’ve had the good fortune to work with several great publishers, and I’ve seen MANY changes in the publishing industry.

From new printing techniques, to new advertising mediums, to direct-to-fan digital publishing, the industry hasalwaysbeen evolving. And it will continue to do so.

At the end of the day, it’s about finding the best way to get your content (Hollywood and relationship fiction in my case) into the hands of your fans who are clamoring for it.


Let me say up front that I will personally always love physical books. I love how a new bookfeelsin your hands. I love turning the pages one-by-one as you curl up in a chair and engross yourself in the story.

But I also know that to stay successful, you’ve always got to be thinking two steps ahead of the game. And by all counts, the book industry is going the way of the CD industry. Almost nobody buys CDs anymore; we get our music fix on iTunes.

And more and more people are opting for eBooks over paper. For example, with Goddess of Vengeance, I think we sold an equal amount of hard covers and eBooks.

And in England, they just bought the digital rights to all my books and Lethal Seduction immediately jumped to #2 on the bestseller’s list. That’s a book that’s 10-years-old! I was quite impressed with that.


I’ve always been involved in the business side of my career. Even in the very beginning, I realized I had to double-check the things my publishers were doing. (After all, no one cares more about your career than you do.)

When it came to advertising, I remember hounding them about what they were going to do for me once the book finally came out. What promotions are they buying? How long is the ad campaign? Is there a co-ops and author tour involved?

Most first-time writers when they finally get their book published, throw a big party, and then scratch their head in bewilderment when they can’t find their book in the bookstore.

So they go to the clerk and say, “Oh, my book’s on the back shelf? Can you get it on the front table?”

They don’t realize that their publisher hasn’t paid for the front table display.

So, there’s a lot to learn, and I’ve learned much of it over the years, but I’mstilllearning. There arestillthings that I don’t know that I find out with each new book.


Publishers are in the publishing business to make money (and that’s a good thing). But remember that their goal is NOT to make your dreams of being an author come true. Their goal is to make money through the careful and thoughtful exploitation of your book.

So, you have to fight for what you want. (Even I do.)

If you want a full-page ad in People magazine, you have to get it in your contract; otherwise it’s not going to happen, and you’ll hear things like, “it costs too much.”


If I were starting out in the business today, I don’t think I would change anything. But, I was extremely lucky because my first book, “The World is Full of Married Men,” was accepted by the first publisher I sent it to, and became an instant bestseller.

Today, if a publisher isn’t interested, you have options. You can sign up with Amazon KDP or Barnes & Noble Pubit or Lulu or SmashWords or CreateSpace or a host of other helpful sites. Google it.


I was thrown out of school for poor grades and playing truant, although I always came in top in writing class. Everybody told me I couldn’t be a writer unless I studied more and went to college.

I said, “No way, I’m following my dream. Writing is my passion.”

Turns out, people don’t buy books because you went to college. They buy books for the characters and thestory. (And dammit, I can tell a great story!)

Looking back, being stubborn and tenacious and constantly asking questions has worked out OK for me.

If you believe your stuff is great, then don’t let anyone tell you that you’re not good enough. Pick yourself up and make some more calls. Network with as many people as you can in the industry. And sweat. Sweat a lot. And keep writing!

Also remember, when it’s time to publish, you’ve got options.

Follow your dream. I always say, “Girls can do anything.” (And so can boys, for that matter.) Put your mind to it; follow your dream, and keep learning and growing. Don’t stagnate. And most of all – love what you do! Writing is a joy – enjoy it!

May 12, 2012 Posted by | Indie Authors | , , , , , , | Leave a comment

We as Self Published Authors are Not Leaving – That Genie is Out of The Bottle

The blog below was put on a friend of mine’s blog site, the information was taken from

The article basically wants to know if Traditional Publishers really have anything to fear from the publications by self published authors. This article plain states that there are over 700,000 self published authors to 80,000 traditional authors – that means self published authors out produced traditional authors two to one if they only publish one book a year. We are hated that is a given. Traditional publishers hate the fact that we have cornered the market by making the net our friend, we are told we can’t write, we can’t market, we don’t know how to be edited and that we don’t have decent story lines.
News Flash! This is what is happening in the traditional publishing industry. Their authors are made to churn out several books a year same story line, same characters same drivel as they have been doing for years. The publishing house gets rich because they have brainwashed the reading public to believe that no one writes like their “well known” author. Another news flash. The content, editing and characters have become boring, dry and uninteresting.

The Genie is out of the bottle and we are not going anyplace. We don’t have to depend on a box bookstore, a distributor, an agent. We have broken that ceiling. Those of you who still believe that traditional authors are the only way to go are missing out on great reading. Your Loss! We are not stuck writing one genre, over and over again we are as diverse as there are subjects. We are dictated to about who to write about, how to write it or when. We don’t have to crank out one book after the other in order for the House to make money. We can take our time and do it write.
So those of you who think we are not worthy of your time- You Lose! We are not going anywhere we are here to stay. All the whining, crying and bitching is not going to make us gone. Oh and no self Publishing is not out of control we are in control for the first time and we are here to stay!

9 Signs Self-Publishing Is Out of Control: Opinion, or Fact?

To paraphrase the immortal words of Truman Capote, there’s a difference between writing and typing. And, to put it gently, we can say with a good amount of confidence that most self-published books were typed, not written. Because communicating with letters assembled into words is a skill most learn by the age of 5, and because written communication has become so ubiquitous in American life, everyone now thinks he’s a writer. Until recently, the publishing industry had been our sea wall, protecting us from a tidal wave of boring life stories and dreadful novels. But now, the ease of self-publishing threatens to drown us all in mediocrity. Here are nine signs the situation is out of control.

1. The estimated 700,000 self-publishing authors around the world

In a world of 6.8 billion people, 700,000 trying to make it big by self-publishing may not seem very significant. But compare it to the number of books traditionally published in America each year: 80,000. Of those, one author says, “most of them [are] not needed, not wanted, not in any way remotely necessary.” Assuming the U.S. makes up just one-tenth of the market (almost certainly a low estimate), AND assuming each author has the decency to self-publish only one title, that means self-publishers stand to nearly double the number of books published in the world every year.

2. The 20,000 titles Lulu adds each month

Lulu is a self-publishing company that has been in business since 2002 and is generally regarded as the leader in the field. One need look no further for proof that self-publishing is getting out of hand than the Lulu web site that reveals the company publishes 20,000 titles for unpublished authors every single month. The site shows no signs of slowing, as 12,000 new “creators” sign up every week, and the number of titles is growing about 10% each month. But as the founder of the company says, the average run is “less than two.”

3. The many seriously considering whether self-publishing is a bubble on the verge of popping

Basically, an economic bubble is created when a good is bought and sold at a much higher price than it is really worth. For example, the dot-com bubble burst when traders realized Internet companies had no way to justify the hundreds of millions of dollars at which their worth was being valued. Pundits are now looking hard at the massive popularity of self-publishing and asking: How long until self-publishers realize tens of thousands of them have grossly overvalued their products and the market crashes?

4. The huge influx of companies to the industry

The dilemma of finding a publisher is no more; say hello to the dilemma of choosing which publisher is right for you. From Author Solutions to Author House, from Booktango to BookSurge, there is a plenitude of publishers from which to choose to help you produce your book. But there’s also an entire sub-industry that has sprung into being from the self-publishing movement: the “how to self-publish” manual industry. Like any “get-rich-quick“-style book, these books will always sell better than the vast majority of the books they encourage people to self-publish.

5. The giant number of ebooks available for free

Millions of titles are available for free download in various formats. The average price of a self-published Kindle ebook for titles in the Top 100 on Amazon was $1.40, and this price is trending downward. Although many of the free titles hosted by companies like Amazon are books in the public domain, a huge mass of them are self-published titles that first-time authors are giving away for free in the hopes of receiving exposure. This means that deserving works are buried in the pile, and there is just too much for customers to sort through.

6. The respected voices advising everyone to self-publish

As if self-publishers needed any more encouragement, many visible commentators are using their platforms to breathlessly urge everyone who considers themselves a writer (which is basically everyone) to self-publish. On Dec. 13, 2011, USA Today featured a story about self-publishing success story Michael Prescott, who is “threatening to change the face of publishing” with his enormous success. “It’s a gold rush out there,” Prescott proclaims in the article. Over at six weeks later, traditionally-published and self-published author, blogger, and investment guru James Altucher was advising every entrepreneur to self-publish a book, basically anointing books the new business cards in the process.

7. The 4.2 billion words published by Smashwords

As one of the first comers to the new self-publisher industry, Smashwords alone has published more than 80,000 books since being created in 2008. It took one company less than four years to match the annual total of traditionally-published books in the U.S. To date, authors have smashed a whopping 4,242,989,557 words into their self-published books.

8. The number of copies of self-published books that are selling

On average, authors who self-publish sell 100-150 copies of their book. Considering the average Facebook user has 130 friends, this is right in the wheelhouse for explaining who is buying most self-published books: friends and family of the author. Of course, as this is an average, there are a handful of breakout self-publishing authors who are keeping the number elevated and making up for the thousands of writers who sell 50 or 25 copies, or worse.

9. The eight out of 10 people who think they have a book in them

If there’s any doubt self-publishing is already out of control, millions of books could potentially be in the pipeline for self-publishing in the near future. The New York Times has reported that 81% of Americans think they have the makings of a book in their brains, and that they should publish that book. An estimated 25 million novels and how-to books have already been written by Internet users in the U.S. but have yet to be published. If just 1% of those authors self-publish, the country’s annual book publishing by traditional means would be instantly tripled.

*Today’s article brought to you by

May 11, 2012 Posted by | yvonne mason | , , , , | Leave a comment

Getting Known in the Book World!

I get asked this question at every event I attend, every time I do a public speaking gig and when I am out in public and people find out who I am. They all say “How did you get out there?”

Well as Rick Ricardo said to Lucy, “Let me splain.”

In order for people to know about my books they must first know about me. Yes, I know before all of you go all postal on me with comments like “But I am a very private person, I am shy, I can’t talk about myself, I don’t know how to talk about myself, I don’t know what to say, there is nothing outstanding about me, I am afraid(that is my all time favorite), just sit back and pay attention for a few minutes.

I am basically not only a very shy person, I am also a private person. I spent many years not believing there was anything worthwhile that anyone would be interested in. I knew I could write and I knew I did it well. I also knew that in order to sell my work I had to sell myself.

I had to take a close and honest look at who I was warts and all. I had to allow others to see my strengths and weaknesses. I had to be able to stand outside of the herd and let my own light shine above the Frey. Was it easy? No it was not. Did it take courage? Yes it did. Was it worth it? You betcha!

When I hear the above statements I more often than not reply “Just how serious are you? Just how bad do you want your work out there?”
This is what separates the men from the boys so to speak. This is what tells me who is really willing to do what ever it takes to get their work out to the public.

No one on this earth can sell your work like you the author. No one knows you better than you know yourself, even if you lie to yourself. You still know yourself better than anyone else. Only you can sell yourself. That is one of the many reasons I don’t go agents, publicist or PR people. I am just one of many they work with and they only scratch the surface. If I am in the mood to wear something unique I can. I am not afraid to step outside of the box, the reason, people will remember me. They might not remember all the titles to my books but they will remember the name.

Do I have down days and days that are filled with self doubt, sure I do. But I only allow it in for just a second before I push it aside and go at it again. I am unique, there is only one of me and I am the only one who writes like I do. Therefore I put something special out there.

So unless you are truly willing to put yourself out there and willing to do what it takes to make your name known – then you are basically wasting your talent and your craft. Being an author is like a marriage- it is work- like a marriage it will not grow or blossom without sacrifice and hard work. It will not work without honesty within yourself and those you come in contact with.

So Getting back to the question – How to get known in the Book World. Answer – Market yourself first. Find your niche- be unique- don’t follow the herd. Stand out from the herd. The rest will come

Wore this to a Networkers Luncheon in Vero Beach

November 4, 2011 Posted by | yvonne mason | , , , , , | Leave a comment


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