Award Winning Best Selling Florida Author Yvonne Mason

My Books, writing tips and reviews

Thoughts to Ponder

I was just talking to my husband who is an avid reader. When I say I avid I really mean rabid. So his opinion and thoughts are worth listening to. One of the things he makes a point to read is the acknowledgements in each book. He said he noticed something – the authors of the traditional houses thank at least thirteen people in the “creative” department.

This department includes the editor which we all should use, the proofreader we may or may not need to use who winds up rearranging the book their way and the author’s imprint is lost and other assortment of “creative” people maybe even the janitor who get paid off of that author’s book once it is sold.

Now this is money out of the royalty which that author should be getting. My husband said something that stuck with me, obviously these are the experts in what people want to read. My response was “No it is what the public has been taught to read.” When that is all that is out there because that is all the publishing houses will print then that is what people will read. It is conditioning. Sort of like being abused. If you are told you are worthless long enough then you believe it. If you are told that this is really what you want to read because it is this or nothing then you read it.

He also had observed that most traditional authors books are getting thinner in other words the story is not fleshed out, the characters are one dimensional- the place is not described, etc. Sort of a wham! bam! thank you maam! without being kissed.

He stated that he noticed that those authors who only put out one book a year have a better book, their research is better, the story line is better and the characters are fleshed out. He named several authors whose books are getting thinner and thinner. James Patterson, was one of them. We all know he gives the storyline to unknown authors who fill in the blanks which is great for them- however there is no meat on that bone. They crank out four to five books a year – can one say boring.

For us indie authors we do not have those restrictions, we are not under a contract that requires us to crank out four sub standard books in a year. We can take our time to do our homework, flesh out our characters – fine tune our plot and deliver a wonderful piece of work.

The bottom line is sadly traditional authors have become like professional athletes they are a commodity to be bought and sold at will. To be hampered in their creative state to conform to the whims and wishes of the talking heads just to make a buck. Forget quality work, forget creative talent- crank out garbage for the dollar to go in the pockets of the houses, not the author.

Yes, there might have been 1,000,000 books printed but how many are sitting in warehouses that have been returned because they were not sold in the store? How many chargebacks were placed against that author’s royalties because the books were returned. These are things that most people never consider when they are on their quest to write. They only see the smoke and mirrors of the houses touting how wonderful the author is doing.

Next time you pick up a well known author do your home work and see how many books he put out in a year, then go back and read the synopsis of those books I think you will find that the story line is the same just a different city.

Garbage in Garbage out! And sadly it is not that author’s fault they are no longer allowed to be creative, they are at the mercy of the house. Their contract demands it.

September 24, 2013 Posted by | Books | , , , | Leave a comment

We as Self Published Authors are Not Leaving – That Genie is Out of The Bottle

The blog below was put on a friend of mine’s blog site, the information was taken from

The article basically wants to know if Traditional Publishers really have anything to fear from the publications by self published authors. This article plain states that there are over 700,000 self published authors to 80,000 traditional authors – that means self published authors out produced traditional authors two to one if they only publish one book a year. We are hated that is a given. Traditional publishers hate the fact that we have cornered the market by making the net our friend, we are told we can’t write, we can’t market, we don’t know how to be edited and that we don’t have decent story lines.
News Flash! This is what is happening in the traditional publishing industry. Their authors are made to churn out several books a year same story line, same characters same drivel as they have been doing for years. The publishing house gets rich because they have brainwashed the reading public to believe that no one writes like their “well known” author. Another news flash. The content, editing and characters have become boring, dry and uninteresting.

The Genie is out of the bottle and we are not going anyplace. We don’t have to depend on a box bookstore, a distributor, an agent. We have broken that ceiling. Those of you who still believe that traditional authors are the only way to go are missing out on great reading. Your Loss! We are not stuck writing one genre, over and over again we are as diverse as there are subjects. We are dictated to about who to write about, how to write it or when. We don’t have to crank out one book after the other in order for the House to make money. We can take our time and do it write.
So those of you who think we are not worthy of your time- You Lose! We are not going anywhere we are here to stay. All the whining, crying and bitching is not going to make us gone. Oh and no self Publishing is not out of control we are in control for the first time and we are here to stay!

9 Signs Self-Publishing Is Out of Control: Opinion, or Fact?

To paraphrase the immortal words of Truman Capote, there’s a difference between writing and typing. And, to put it gently, we can say with a good amount of confidence that most self-published books were typed, not written. Because communicating with letters assembled into words is a skill most learn by the age of 5, and because written communication has become so ubiquitous in American life, everyone now thinks he’s a writer. Until recently, the publishing industry had been our sea wall, protecting us from a tidal wave of boring life stories and dreadful novels. But now, the ease of self-publishing threatens to drown us all in mediocrity. Here are nine signs the situation is out of control.

1. The estimated 700,000 self-publishing authors around the world

In a world of 6.8 billion people, 700,000 trying to make it big by self-publishing may not seem very significant. But compare it to the number of books traditionally published in America each year: 80,000. Of those, one author says, “most of them [are] not needed, not wanted, not in any way remotely necessary.” Assuming the U.S. makes up just one-tenth of the market (almost certainly a low estimate), AND assuming each author has the decency to self-publish only one title, that means self-publishers stand to nearly double the number of books published in the world every year.

2. The 20,000 titles Lulu adds each month

Lulu is a self-publishing company that has been in business since 2002 and is generally regarded as the leader in the field. One need look no further for proof that self-publishing is getting out of hand than the Lulu web site that reveals the company publishes 20,000 titles for unpublished authors every single month. The site shows no signs of slowing, as 12,000 new “creators” sign up every week, and the number of titles is growing about 10% each month. But as the founder of the company says, the average run is “less than two.”

3. The many seriously considering whether self-publishing is a bubble on the verge of popping

Basically, an economic bubble is created when a good is bought and sold at a much higher price than it is really worth. For example, the dot-com bubble burst when traders realized Internet companies had no way to justify the hundreds of millions of dollars at which their worth was being valued. Pundits are now looking hard at the massive popularity of self-publishing and asking: How long until self-publishers realize tens of thousands of them have grossly overvalued their products and the market crashes?

4. The huge influx of companies to the industry

The dilemma of finding a publisher is no more; say hello to the dilemma of choosing which publisher is right for you. From Author Solutions to Author House, from Booktango to BookSurge, there is a plenitude of publishers from which to choose to help you produce your book. But there’s also an entire sub-industry that has sprung into being from the self-publishing movement: the “how to self-publish” manual industry. Like any “get-rich-quick“-style book, these books will always sell better than the vast majority of the books they encourage people to self-publish.

5. The giant number of ebooks available for free

Millions of titles are available for free download in various formats. The average price of a self-published Kindle ebook for titles in the Top 100 on Amazon was $1.40, and this price is trending downward. Although many of the free titles hosted by companies like Amazon are books in the public domain, a huge mass of them are self-published titles that first-time authors are giving away for free in the hopes of receiving exposure. This means that deserving works are buried in the pile, and there is just too much for customers to sort through.

6. The respected voices advising everyone to self-publish

As if self-publishers needed any more encouragement, many visible commentators are using their platforms to breathlessly urge everyone who considers themselves a writer (which is basically everyone) to self-publish. On Dec. 13, 2011, USA Today featured a story about self-publishing success story Michael Prescott, who is “threatening to change the face of publishing” with his enormous success. “It’s a gold rush out there,” Prescott proclaims in the article. Over at six weeks later, traditionally-published and self-published author, blogger, and investment guru James Altucher was advising every entrepreneur to self-publish a book, basically anointing books the new business cards in the process.

7. The 4.2 billion words published by Smashwords

As one of the first comers to the new self-publisher industry, Smashwords alone has published more than 80,000 books since being created in 2008. It took one company less than four years to match the annual total of traditionally-published books in the U.S. To date, authors have smashed a whopping 4,242,989,557 words into their self-published books.

8. The number of copies of self-published books that are selling

On average, authors who self-publish sell 100-150 copies of their book. Considering the average Facebook user has 130 friends, this is right in the wheelhouse for explaining who is buying most self-published books: friends and family of the author. Of course, as this is an average, there are a handful of breakout self-publishing authors who are keeping the number elevated and making up for the thousands of writers who sell 50 or 25 copies, or worse.

9. The eight out of 10 people who think they have a book in them

If there’s any doubt self-publishing is already out of control, millions of books could potentially be in the pipeline for self-publishing in the near future. The New York Times has reported that 81% of Americans think they have the makings of a book in their brains, and that they should publish that book. An estimated 25 million novels and how-to books have already been written by Internet users in the U.S. but have yet to be published. If just 1% of those authors self-publish, the country’s annual book publishing by traditional means would be instantly tripled.

*Today’s article brought to you by

May 11, 2012 Posted by | yvonne mason | , , , , | Leave a comment

As an Indie Author I have been doing this for Years!

As an indie author and others like me who have been snubbed by the traditional houses, their agents and promotion people I took my work to an entire new level on my own. I used the net as me friend, I published myself, posted on Kind and Nook Book my self and am now a best selling author. None of my books are in stores, I don’t have to go through Lightening Source or Baker and Taylor- I don’t have to prostitute my work in order for it to be bought and read.
I am in complete control of my cover, content, marketing, promotion and pricing. There is no one that can tell me how much to write, what to write, or what kind of cover – This is what traditional publishers have done to authors. They also determine when, where and how they are allowed to promote every event must go through them first.

So a word to those of you who read books, we indies are out there. We are not going anywhere- we are only going to get bigger and more exposure because we are in control.

Amazon Signs Up Authors, Writing Publishers Out of Deal
Published: October 16, 2011

SEATTLE — has taught readers that they do not need bookstores. Now it is encouraging writers to cast aside their publishers.
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Heather Ainsworth for The New York Times
Laurel Saville’s memoir about her mother was self-published at first. It is scheduled to be published by Amazon next month.

Amazon will publish 122 books this fall in an array of genres, in both physical and e-book form. It is a striking acceleration of the retailer’s fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers.

It has set up a flagship line run by a publishing veteran , Laurence Kirshbaum, to bring out brand-name fiction and nonfiction. It signed its first deal with the self-help author Tim Ferriss. Last week it announced a memoir by the actress and director Penny Marshall, for which it paid $800,000, a person with direct knowledge of the deal said.

Publishers say Amazon is aggressively wooing some of their top authors. And the company is gnawing away at the services that publishers, critics and agents used to provide.

Several large publishers declined to speak on the record about Amazon’s efforts. “Publishers are terrified and don’t know what to do,” said Dennis Loy Johnson of Melville House, who is known for speaking his mind.

“Everyone’s afraid of Amazon,” said Richard Curtis, a longtime agent who is also an e-book publisher. “If you’re a bookstore, Amazon has been in competition with you for some time. If you’re a publisher, one day you wake up and Amazon is competing with you too. And if you’re an agent, Amazon may be stealing your lunch because it is offering authors the opportunity to publish directly and cut you out.

“It’s an old strategy: divide and conquer,” Mr. Curtis said.

Amazon executives, interviewed at the company’s headquarters here, declined to say how many editors the company employed, or how many books it had under contract. But they played down Amazon’s power and said publishers were in love with their own demise.

“It’s always the end of the world,” said Russell Grandinetti, one of Amazon’s top executives. “You could set your watch on it arriving.”

He pointed out, though, that the landscape was in some ways changing for the first time since Gutenberg invented the modern book nearly 600 years ago. “The only really necessary people in the publishing process now are the writer and reader,” he said. “Everyone who stands between those two has both risk and opportunity.”

Amazon has started giving all authors, whether it publishes them or not, direct access to highly coveted Nielsen BookScan sales data , which records how many physical books they are selling in individual markets like Milwaukee or New Orleans. It is introducing the sort of one-on-one communication between authors and their fans that used to happen only on book tours. It made an obscure German historical novel a runaway best seller without a single professional reviewer weighing in.

Publishers caught a glimpse of a future they fear has no role for them late last month when Amazon introduced the Kindle Fire, a tablet for books and other media sold by Amazon. Jeffrey P. Bezos, the company’s chief executive, referred several times to Kindle as “an end-to-end service,” conjuring up a world in which Amazon develops, promotes and delivers the product.

For a sense of how rattled publishers are by Amazon’s foray into their business, consider the case of Kiana Davenport, a Hawaiian writer whose career abruptly derailed last month.

In 2010 Ms. Davenport signed with Riverhead Books, a division of Penguin, for “The Chinese Soldier’s Daughter,” a Civil War love story. She received a $20,000 advance for the book, which was supposed to come out next summer.

If writers have one message drilled into them these days, it is this: hustle yourself. So Ms. Davenport took off the shelf several award-winning short stories she had written 20 years ago and packaged them in an e-book, “Cannibal Nights,” available on Amazon.

When Penguin found out, it went “ballistic,” Ms. Davenport wrote on her blog, accusing her of breaking her contractual promise to avoid competing with it. It wanted “Cannibal Nights” removed from sale and all mentions of it deleted from the Internet.

Ms. Davenport refused, so Penguin canceled her novel and has said it will pursue legal action if she does not return the advance.
“They’re trying to set an example: If you self-publish and distribute with Amazon, you do so at your own risk,” said Jan Constantine, a lawyer with the Authors Guild who has represented Ms. Davenport.
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The writer knows her crime: “Sleeping with the enemy.” Penguin declined to comment.

If some writers are suffering collateral damage, others are benefiting from this new setup. Laurel Saville was locked out by the old system, when New York publishers were the gatekeepers. “I got lots and lots of praise but no takers,” said Ms. Saville, 48, a business writer who lives in Little Falls, N.Y.

Two years ago she decided to pay for the publication of her memoir about her mother’s descent from California beauty queen to street person to murder victim. She spent about $2,200, which yielded sales of 600 copies. Not horrible but far from earth-shaking.

Last fall, Ms. Saville paid $100 to be included in a Publishers Weekly list of self-published writers. The magazine ended up reviewing her memoir, giving it a mixed notice that nevertheless caught the attention of Amazon editors. They sent Ms. Saville an e-mail offering to republish the book. It got an editorial once-over, a new cover and a new title: “Unraveling Anne.” It will be published next month.

Ms. Saville did not get any money upfront, as she would have if a traditional publisher had picked up her memoir. In essence, Amazon has become her partner.

“I assume they want to make a lot of money off the book, which is encouraging to me,” said Ms. Saville, who negotiated her deal without an agent.

Her contract has a clause that forbids her from discussing the details, which is not traditional in publishing. The publicity plans for the book are also secret.

Can Amazon secretly create its own best sellers? “The Hangman’s Daughter” was an e-book hit. Amazon bought the rights to the historical novel by a first-time writer, Oliver Pötzsch, and had it translated from German. It has now sold 250,000 digital copies.

“The great and fascinating thing about Amazon’s publishing program is that there can be these grass-roots phenomena,” said Bruce Nichols of Houghton Mifflin Harcourt, which republished the novel this summer.

Ms. Saville no longer even contemplates a career with a traditional publisher. “They had their shot,” she said. She is now writing a novel. “My hope is Amazon will think it’s wonderful and we’ll go happily off into the publishing sunset,” she said.

This article has been revised to reflect the following correction:

Correction: October 17, 2011

Because of an editing error, an earlier version of this article misstated Penguin’s actions regarding Ms. Davenport. The company has threatened to pursue legal action, but has not filed suit.

A version of this article appeared in print on October 17, 2011, on page A1 of the New York edition with the headline:

Amazon Signing Up Authors, Writing Publishers Out of Deal.

October 18, 2011 Posted by | Books | , , , , , | Leave a comment


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